The Nisa-branded forecourt concept is proving a great success, with six retailers fully branded and more in the pipeline, according to Nisa retail development director Raj Krishan.
The Nisa forecourt partnership package, in which Greenergy supplies the fuel, was launched a year ago, and aims to provide retailers with a straightforward and transparent fuel supply deal, complemented by the Nisa-branded convenience offer, extending the Nisa brand to the pole sign, pumps and canopy.
“It is a revolutionary concept, but the benefits of the deal are beginning to be understood by forecourt retailers,” said Krishan. “All the forecourt retailers we’ve signed up have enjoyed double digit fuel growth since joining.”
Forecourt retailer Joan Raw of Kenilworth Ltd said: “Our partnership with Greenergy has transformed our business. Profits are up by 56% at our Wheatley Hill station.”
Nisa retailers and management were out in force at Nisa’s annual exhibition, which has been running for the past two days at the National Agricultural Centre in Stoneleigh Park, Warwickshire. Nisa has invested £1.55m to launch a national brand campaign, featuring the strapline ‘whatever you want’, ahead of a bumper summer of sport.