Jet’s charismatic brand and communications manager, Roy Roley, (pictured right) is to leave Jet at the end of February.

Roley, who for a long time has been the voice of the Jet brand, was the mastermind behind many of Jet’s dealer marketing schemes, including the long-running ‘Smile’ loyalty scheme, Jet’s ‘No One Lower’ advertising and price stance of the late nineties, and Jet’s virtual ownership of the child road safety issues in the media. Roley said: “Jet is a great brand and it has allowed me to do a lot of exciting things. I am also lucky to count a great many dealers as friends. I’ll miss it a great deal.”

Roley’s departure is part of a recent restructuring at Jet, which has been undertaken with two clear aims: to maintain Jet as a low-cost operator and build upon the great customer service to dealers that has won it top spot in all PRA dealer surveys in recent years.

Patrick Hudson, Jet’s dealer manager, said: “This reorganisation is our first since the mid-nineties and much has changed in the market since then. Across our marketing business a number of people will be leaving the company from many departments, concentrating the different business unit admin roles into a central core. We have, however, maintained staff levels in customer facing roles, so our dealers will not see much difference.”