The roll-out of the Tesco Clubcard loyalty scheme to the wider Esso network, which was exclusively revealed by Forecourttrader.co.uk, has now reached more than 800 service stations, according to the fuel company.
Clubcard points have been available at the 200 alliance sites – featuring a Tesco Express and Esso fuel – since February, and the roll-out to the wider Esso network began late last month.
It includes all service stations operated directly by Esso, totalling more than 270, and the fuel company says increasing numbers of Esso sites operated by independent dealers have also joined the scheme – to date they number more than 300.
The roll-out is being backed by a campaign involving TV, radio and social media.
“Our customers responded very favourably in February when we began offering Clubcard points at our Esso Tesco Alliance service stations,” said Simon Herbert, director, Esso Petroleum Company. “We’re delighted with the response and equally pleased now to be able to offer Clubcard points across our wider Esso service station network.
“Esso fuels are renowned for their quality and value and Clubcard points offer drivers even greater incentive to fill-up at Esso.”
Katie McQuaid, UK Clubcard director at Tesco, said: “We’re really pleased to extend our new partnership with Esso, as customers can now earn Clubcard points on even more of their everyday spend. We have had some great feedback since we began offering Clubcard points at Esso Tesco Alliance service stations in February, and we’re delighted that Clubcard is now available to so many Esso customers across the UK.”
Around half of all Esso sites will offer Clubcard points on purchases of fuel and on purchases of shop goods, while the remainder will offer Clubcard points on fuel sales only.