Jet and eXpresso Plus have teamed up to launch ’Snack on the Go’, an exclusive coffee and food-to-go concept for Jet dealers. eXpresso Plus is a provider of coffee vending machines and espresso machines, offering flexible coffee-to-go, tea-to-go and food-to-go solutions for businesses across the UK. The company works in partnership with brands including Lavazza, PG Tips, Nescafé and Country Choice.
Jet and eXpresso Plus initially joined forces last year to introduce a coffee-to-go initiative for Jet dealers, but earlier this year, Jet’s Retail Services Team identified an opportunity to enhance the initiative by introducing a food-to-go offering to sit alongside the coffee.
Working with eXpresso Plus, the ’Snack on the Go’ concept was developed and is now available to all Jet sites. The ’Snack on the Go’ display unit can be customised to fit the store’s available space (minimum 1 sq m). As well as a Lavazza coffee machine, dealers can choose to add display areas for hot food, sweet treats and chilled items.
Dealers will receive support from eXpresso Plus and Country Choice to ensure the products they stock from the Country Choice range of quality hot and chilled items will appeal to their customer base.
The ’Snack on the Go’ units can be branded to a dealer’s requirements, if they wish to do so, and are designed to be flexible so they can be adapted at a later date if required.
Stuart Cufflin, transport and retail contracts manager at Jet, commented: "We’re always looking to help Jet dealers drive footfall onto their forecourts and we believe ’Snack on the Go’ will do just that. With the continued trend toward forecourts becoming convenience destinations, coffee and food-to-go present strong commercial opportunities that dealers can and should be taking advantage of. We spoke to a number of other hot drink and food-to-go experts, but ultimately eXpresso Plus came up with what we believe is the best solution for our network. It’s a great business opportunity for dealers and can be adapted to suit their location and customer demographic both now and in the future."