All Products articles – Page 26
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News
Air fresheners with less of a plastic impact
Air freshener specialist Frsh Scents is targeting forecourts with its ’plastic-neutral’, multi-styled range of scents. The company works with The Plastic Bank a social enterprise that aims to use recycling to reduce ocean plastic and global poverty to ensure its products are responsible for much more plastic being reclaimed and ...
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LRS identifies £1.4bn soft drinks opportunity
New research conducted by Lucozade Ribena Suntory (LRS) has revealed an opportunity to grow the soft drinks category by £1.4bn. The research identified six key category drivers and the six simple changes to shopper behaviour that could alter the value of the soft drink sector. Within the forecourt channel that ...
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Old El Paso invents new scoop for dips
Old El Paso is hoping to “revolutionise” chips and dips with Tortilla Bowls, a bowl-shaped chip for scooping rather than dipping in sides such as guacamole and salsa. The sea-salt-flavoured product can also be customised with different fillings to create appetizers or canapés. Lindsay Hill, Marketing Manager for Meals & ...
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Coca-Cola celebrates launch of energy drink
To celebrate the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched. The campaign includes a partnership with Spotify that will allow listeners to enjoy a sponsored ‘energy boosted’ playlist and more than 300,000 samples will be given out at festivals across the country to keep ...
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Cadbury re-runs promotion with Merlin Entertainments
Cadbury and Merlin Entertainments’ partnership offering consumers free tickets for memorable days out this summer is set to roll out across Cadbury chocolate bags for a fourth year. Running throughout the summer, Cadbury promotional chocolate bags will offer a free ticket with every purchase of a full-price adult ticket to ...
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Britvic offers parents chance to shoot for the moon
Britvic’s latest on-pack promotion across its Fruit Shoot brand this summer will give parents the chance to win their kids dream ‘thing’. Available to convenience stores from early July, the ‘Fruit Shoot for the Moon’ on-pack promotion gives parents 12 opportunities to win their kids ultimate dream experience of their ...
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Boost Drinks launches chance to win trip to New York
This summer, Boost Drinks is launching a new on-pack promotion across its 250ml Original Energy and Original Sugar-Free PMP variants. Running from 10 June to 20 October, the promotion offers consumers the chance to win a trip for two to New York, along with daily and weekly giveaways including BOSE ...
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Wolf Blass gears up for summer of sport
Wolf Blass – the official wine partner of the ICC Cricket World Cup 2019 – is gearing up for a summer of sport. A £1m, integrated, 360° campaign to support the tournament-long partnership has launched and will include limited edition bottles, an experiential sampling event, wine tastings, social media, digital, ...
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bel’Vita introduces two new breakfast biscuits
Healthy biscuit brand, belVita is introducing two new launches to the breakfast biscuits category in June. belVita Seeds and Berries comes in two flavours - Raspberry & Chia Seeds and Blueberry and Flax Seeds – and is available in six-pack boxes with three biscuits per pack. The brand will also ...
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Nestlé Confectionery announces partnership with NOW TV
Nestlé Confectionery has announced it is partnering with online streaming service NOW TV to launch an on-pack promotion. Packs of KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles will offer the chance to win a one-month NOW TV Entertainment Pass worth £7.99/€15, with thousands of passes up for grabs ...
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Highland Spring reveals new look for sparkling range
Highland Spring has unveiled a new look for its Sparkling range to better showcase its provenance and everyday hydration credentials. Carol Saunders, head of marketing at Highland Spring Group, said: “We saw huge success with the launch of our new look Still range in 2017 and now is the time ...
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Ferrero launches trade campaign for TicTac
Ferrero is launching a trade campaign to reinforce the sales potential of stocking its core range of flavours. The activity coincides with the brand’s ‘Kiss does summer with Tic Tac’ on pack offer, where consumers can win a holiday to Ibiza via two million promotional packs of its two leading ...
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Lucozade Sport unveils bottles featuring England Lionesses
Lucozade Sport is unveiling special-edition bottles as part of its partnership with the England Lionesses ahead of the FIFA Women’s World Cup 2019. The new designs are part of Lucozade Sport’s campaign which includes TV, digital, social, outdoor and in-store activity to help retailers make the most of this significant ...
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JUUL partners Bestway to widen distribution
Vaping company JUUL has announced a partnership with Bestway Wholesale to widen the distribution of its products into the independent convenience channel. “We are delighted to have partnered with Bestway Wholesale to make JUUL products available to thousands of independent retailers through its Bestway and Batleys depots,” said John Patterson, ...
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Mars Wrigley Confectionery brings back Sweet Sundays
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the eighth year running. The manufacturer’s most successful annual brand activation allows consumers to claim a free cinema ticket when they buy their favourite chocolate and confectionery treats. Promotional codes can be found on or inside ...
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Britvic supports sugar-free Tango with £1.2m campaign
Britvic is rolling out a new £1.2m marketing campaign to support its sugar-free Tango range. Two creatives, one for TV and the other for cinema, will see the first introduction of the Tanguru, played by Funny Women Champion, Thanyia Moore. Rachel Astbury-Phillips, OOH commercial director at Britvic, commented: “While the ...
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Redesign boost for KP Nuts
KP Snacks has unveiled a redesign for one of its flagship brands - KP Nuts.The new packs, which will be available in-store in June, feature a sunshine design which will be applied to the entire KP Nuts range, which currently comprises 29 products. They also highlight the protein and fibre ...
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NewsFrsh Scents targets forecourts with ‘plastic-neutral’ air fresheners
Air freshener specialist Frsh Scents is on a mission to make life’s journey better, and is now targeting forecourts with its ‘plastic-neutral’, multi-styled range of scents.The company works with The Plastic Bank - a social enterprise that aims to use recycling to reduce ocean plastic and global poverty – to ...
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News
Tic Tac offers Ibiza holiday as competition prize
This summer Tic Tac will be offering consumers the chance to win a holiday to Ibiza, as part of a partnership with radio station, Kiss. Rolling out this month, the competition will look to drive shopper demand for its core range, with the promotion featuring across two million packs of ...
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Volvic launches British-made fruit and spring water drink
Volvic has unveiled L’mon, a new range of zesty, sparkling drinks produced in the UK, combining at least 25% real fruit juice and British spring water. Jacqueline Lane, senior brand manager for Volvic UK & Ireland, commented: “Now, more than ever, consumers are on the lookout for healthier products, which ...