All Products articles – Page 25
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News
S.Pellegrino expands range with Mediterranean flavours
Sparkling water brand S.Pellegrino is expanding its range with the launch of S.Pellegrino Essenza. The new product is a blend of Mediterranean flavours in S.Pellegrino bubbles, available in a 33cl can format. The new range includes three Mediterranean fruit flavours; Lemon & Lemon Zest, Tangerine & Strawberry, and Dark Morello ...
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Mentos wants consumers to pass on the message
Mentos is investing £1.6m in what it describes as its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the singles category. Building on the success of last year’s Mentos Say Hello campaign, Complimentos will see every ...
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Logic moves into wholesale and independent channels
Following its introduction into the grocery channel last year, vaping brand Logic has announced it has significantly expanded distribution of its Logic Compact range. Logic Compact is expanding across the independent and wholesale channels, and listings across convenience accounts will increase. Logic Compact is a premium Pod device. The Compact ...
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NewsCoca-Cola and Costa produce canned RTD coffee
The Coca-Cola Company and Costa Coffee have unveiled Costa Coffee Ready-to-Drink (RTD), a chilled, canned coffee brewed with Costa Coffee beans, designed for consumers looking for a genuine coffee hit. Costa Coffee RTD will launch with three of Costa Coffee’s most popular variants – Classic Latte, Caramel Latte and Black ...
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Barr Soft Drinks launches Irn-Bru on-pack promotion
Barr Soft Drinks is aiming to drive retailer sales this summer with what it describes as its biggest ever on-pack promotion for Irn-Bru, giving consumers the opportunity to win thousands of summer prizes. Bru-Nanza will run during July and August, offering consumers the chance to win Irn-Bru branded items, including ...
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Red Bull signs up sports stars to provide advice
Energy drink brand Red Bull, is encouraging consumers to unleash their inner athlete with its latest campaign, Red Bull Project Pro. As part of the campaign, six of the UK’s top athletes will offer a never-before-seen view of how they train and live their day-to-day lives. The campaign aims to ...
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Dairy Crest to market single-face shelf-ready packs in spreads
Dairy Crest has announced a transition to a more efficient shelf-ready packaging solution across its convenience range of butters and spreads.The new single-face SRPs will be the first to launch within spreads and will enable smaller stores to make more efficient use of limited shelf space to drive category growth ...
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Walkers snack brands help shoppers ’grab summer by the snacks’
Walkers Sensations, Doritos and Max Strong are teaming up in a new campaign designed to drive impulsive summer sales under the new strapline ‘Grab Summer by the Snacks’. The popular snacks brands are joined by 7up Free and Pepsi MAX in the promotion which is live from now until July ...
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Summer campaign to boost Lucozade Energy
Lucozade Energy is driving awareness of its £54m flavours range this summer with the launch of a dedicated £2m marketing campaign - its first marketing campaign focusing on the flavours range in more than eight years.The multichannel campaign will include nationwide outdoor and digital advertising, social media and in-store activations ...
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JUUL unveils new-tech pods with broader appeal
US vaping brand JUUL Labs has launched New Technology JUULpods, available in multiple nicotine strength options, to reach a broader range of smokers in the UK who want to switch from combustible cigarettes.The new JUULpods will be available in the 18mg/ml strength and a new 9mg/ml strength across an adult ...
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CCEP announces ’biggest ever’ brand partnership as Relentless links with Stormzy
A new brand partnership between Relentless and grime artist Stormzy has been announced by Coca-Cola European Partners (CCEP).The partnership will see limited-edition Relentless Energy Origin cans featuring Stormzy’s official #Merky branding hit stores across the UK on July 1, 2019. This will be supported by instore POS and off fixture ...
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Sparkling refresh
Highland Spring has unveiled a fresh, modern new look for its Sparkling water range to showcase its provenance and everyday hydration credentials.
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New York promo
Boost Drinks’ latest promotion gives consumers the chance to win a trip for two to New York. Other prizes include shopping vouchers.
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New stand-up packs for KP Nuts range
The KP Nuts brand has new packs. From this month, the brand’s nine hero-sharing SKUs will come in foil bags which stand up unaided. For retailers, it allows them to be easily merchandised in secondary displays, for example alongside beers. For consumers, the more functional packs stand on end, preventing ...
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NOW TV passes up for grabs with Nestlé
Nestlé Confectionery has partnered with online streaming service NOW TV for its latest on-pack promotion. The activity sees KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles give consumers the chance to win a one-month NOW TV Entertainment Pass, worth £7.99/15. To enter, they need to input a code from ...
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HP celebrations
HP Sauce, which is named after the Houses of Parliament, is getting a packaging refresh to celebrate the 160th birthday of Big Ben.
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JUUL vape products rolling out in Bestway depots
JUUL, the US market leader in the vape channel, has entered into a partnership with Bestway Wholesale to widen the distribution of its products here. The deal initially sees JUUL’s core range of Starter Kit and five JUULpod flavours (Golden Tobacco, Glacier Mint, Mango Nectar, Royal Creme and Apple Orchard) ...
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Summer berries
Accolade Wines is adding Summer Berries Pink Gin to its best-selling Echo Falls portfolio in response to the boom in gin sales. Rrp is £16 for 70cl.
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Cadbury Inventors’ three choccy bars now on sale
Cadbury Dairy Milk (CDM) is unveiling three limited-edition bars that have been created by the finalists of last year’s Cadbury Inventor competition. They are: Callum’s CDM Choca-Latte, Neelam’s CDM Simply the Zest, and Melanie’s CDM The Raspberry Shortcake. Consumers will be encouraged to vote for one to join the permanent ...
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Best Ever Cheese & Onion gets Spice Girls backing
Walkers has launched its ’Best Ever’ Cheese & Onion flavour backed by the biggest marketing campaign in the brand’s history. The activity sees the crisp brand and the Spice Girls teaming up for a 90-second ad which shows the lengths some people will go to to avoid sharing their Walkers ...