All Products articles – Page 23
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News
Funkin Cocktails launches £1m advertising campaign
Funkin Cocktails, the fruit purée and cocktail mixer company, is supporting its recently launched Nitro Canned Cocktails with a £1m nationwide advertising campaign. The out-of-home and digital campaign, which runs until the end of September, is targeted at consumer’s on the go and will feature across static six sheets at ...
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Mondelēz International unveils Christmas line-up
Mondelēz International has unveiled its plans for Christmas with advice to retailers to split Christmas into four phases to enable them to stock the right range at the right time. The season begins in September, when stores can kick off with a ‘Fast Start’ for sharing confectionery as the nights ...
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Accolade Wines adds new variant to Echo Falls Range
Accolade Wines is introducing a new varietal to its best-selling Echo Falls portfolio with the launch of Malb-Echo Falls.David White, marketing director at Accolade Wines, said: ‘’Malbec is seeing continued strong growth in the UK and is attracting new shoppers to the red wine category.“Echo Falls is perfectly placed to ...
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Red Bull celebrates Ben Stokes’ World Cup cricket triumph
Red Bull is celebrating the success of one of its professional athletes, Ben Stokes, after England’s win at the Cricket World Cup Final. Currently one of the faces of the Project Pro campaign, cans featuring Ben Stokes sold at a rate of over half a million a week during the ...
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Trebor unveils Cash in a Flash promotion
Trebor has unveiled a new consumer promotion to capture shoppers’ attention in store and help drive sales for retailers.Trebor ‘Cash in a Flash’ is live from July 29th and is being activated exclusively in the convenience channel via bespoke point-of-sale materials.Available across the complete range of Trebor products, the off-pack ...
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Urban Eat relaunches its food-to go-range
Sandwich brand Urban Eat is relaunching its Food to Go range including new flavours and a new look. The brand is introducing new recipes, including Street Food and Deli ranges which aim to capitalise on the latest food trends and broaden its appeal in a variety of channels. The brand ...
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Princes introduces a range of fish-based products
International food and drink group Princes has launched a range of new fish-based NPD – Infused Tuna Fillets and Mackerel Sizzle. Both products are aimed at a new audience for Princes, targeting shoppers who are on the look-out for health, taste and convenience, with the aim of growing penetration in ...
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FrieslandCampina brings Chocomel to UK market
Dairy giant FrieslandCampina has introduced a creamy chocolate drink, Chocomel, from the Netherlands. It is now available to wholesale and convenience channels in single-serving ‘to-go’ 250ml cans (RRP: £1.65) targeting on-the-go snacking. Kate Allison, marketing manager for FrieslandCampina, said: “For more than 80 years, Chocomel has been a firm favourite ...
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Britvic emphasises sunshine effect on Lipton sales
Britvic is launching a £3m summer campaign, ‘Sunshine Makes It Taste Better’ for Ice Tea brand Lipton, to help retailers capitalise on summer soft drink sales. The multi-platform campaign includes a new TV creative to drive brand awareness and help keep the product front-of-mind for customers. Rachel Phillips, OOH commercial ...
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Jammie Dodgers launches marketing campaign
Jammie Dodgers is launching a fully integrated marketing campaign with the theme that no matter how mischievous children can be, we love them for it because they’re ‘Sweet at Heart’. The marketing drive breaks this month and comprises an integrated Facebook and YouTube campaign using animated creatives, boosted by outdoor ...
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Coca-Cola GB steps up its plastic recycling programme
Coca-Cola GB has announced that its recycling partnership with Merlin Entertainment will be continuing over the summer – following its initial launch in 2018. The programme will see visitors rewarded for using specifically designed Coca-Cola reverse vending machines, offering 50% off entry at Merlin Entertainments in exchange for recycling an ...
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Treasury Wine Estates introduces multi-country wine range
Treasury Wine Estates (TWE) has announced that it is launching its first multi-country of origin wine range, Squealing Pig, into the UK market. A portfolio of six wines, Squealing Pig will offer consumers the chance to discover wines from Australia, New Zealand, France, Argentina and Italy all under one brand. ...
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Kraft Heinz unveils Heinz Gourmet Ketchup range
Kraft Heinz has launched its new Heinz Gourmet Ketchup range. The new range is available in three flavours, Roasted Garlic & Sundried Tomato, Balsamic Vinegar & Sun Ripened Tomato, and Aromatic Herbs & Sun Ripened Tomato. Each flavour features the familiar taste of Heinz Tomato Ketchup with a twist. Joel ...
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Maynards Bassetts Wine Gums with 30% less sugar
Maynards Bassetts Wine Gums are now available in a new 30% Less Sugar variant. Brand owner Mondelez says that by displaying the new Wine Gums alongside core packs, retailers can enhance their current confectionery offering by satisfying their shoppers’ demand for lower-sugar sweets. With approximately 19g less sugar per 100g, ...
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St Clement’s debut from Barr Soft Drinks
Barr Soft Drinks is launching a new range of adult soft drinks, St Clement’s, made using a blend of bittersweet British apples, fruit juices and sparkling water. It is packaged in premium 500ml glass bottles, in shelf-ready trays of eight. There are two flavours: Apple & Pear and Raspberry & ...
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Core range of best sellers leads to more snack sales
An expert team at Walkers has spent the past year reviewing the savoury snacks category. The project involved extensive research, including shopper behaviour analysis, in-store trials and working more closely with retailers. The main lesson learned was that with hundreds of SKUs in the category, retailers were struggling to achieve ...
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Footie fans can win big with Coca-Cola GB
As part of Coca-Cola GB’s partnership with the Premier League, football fans have the chance to win tickets to see their favourite team play via a new promotion ahead of the 2019/20 season. It is running until September 2 with 120 pairs of tickets given away every week. Special packs ...
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Essenza delivers subtle fruit blends in a can
S.Pellegrino is launching Essenza flavoured sparkling water in a 33cl can format, in three flavours: Lemon & Lemon Zest, Tangerine & Strawberry and Dark Morello Cherry & Pomegranate. The range has been created with 100% natural ingredients, contains no artificial flavours and is calorie free.Rrp is £1.59.020 8686 3333 www.nestlewaters.com
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Unicorn Fruit Flakes launch from Fruit Bowl
Unicorn Fruit Flakes have been added to Fruit Bowl’s healthy fruit snacks range. Tapping into the huge unicorn trend, they are a mixture of Fruit Bowl’s top-selling Flake flavours Raspberry, Strawberry and Blackcurrant made from soft, chewy pieces of real fruit purées. The flakes are also gluten-free, vegan ...
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The taste of the Caribbean reaches the energy market
Caribbean soft drink Ka is bringing the taste of the Caribbean to the energy category with the launch of KA Reload, a glucose-based energy drink. Available in two flavours Black Cherry and Mango KA’s move into the energy market is a great fit for the brand, with 90% ...