All Products articles – Page 27
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News
Lucozade launches £10m Spark Something campaign
Lucozade Energy is launching a £10m marketing campaign called Spark Something. The campaign will involve TV, outdoor, social and digital advertising, as well as in-store activation through POS materials including FSDUs, barkers and shelf wobblers. “The campaign will position the market-leading energy brand as one that sparks positive energy, broadening ...
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Cofresh invests in Asian TV and radio campaign
Indian snacks manufacturer Cofresh has invested in a primetime Asian TV and radio advertising campaign to help raise consumer awareness of the brand and drive footfall to the fixture during the key selling times of Ramadan, Eid, Diwali and Christmas. The programme sponsorships will air daily across the B4U Music ...
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McVitie’s becomes an official partner of Team GB
Biscuit brand McVitie’s has become an official partner of Team GB in a deal that takes in the Tokyo 2020 Olympic Games period. The partnership will be activated through consumer promotional activities, retail partnerships and internal colleague programmes. Nick Bunker, managing director at pladis UK&I, the owner of McVitie’s, said: ...
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Burton’s Biscuit Company expands lower calorie range
Burton’s Biscuit Company is expanding its ‘less than 100 calories’ biscuits and snacks range with the launch of Maryland Oaty Cookie Bars. The individually-wrapped chocolate chip cookie bars will be targeted at the on-the-go and lunchbox occasions. “As consumer demand for more permissible options shows no signs of abating, Maryland ...
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Volvic launches British-made fruit and spring water drink
Volvic has unveiled L’mon, a new range of zesty, sparkling drinks produced in the UK, combining at least 25% real fruit juice and British spring water. Jacqueline Lane, senior brand manager for Volvic UK & Ireland, commented: “Now, more than ever, consumers are on the lookout for healthier products, which ...
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Tic Tac offers Ibiza holiday as competition prize
This summer Tic Tac will be offering consumers the chance to win a holiday to Ibiza, as part of a partnership with radio station, Kiss. Rolling out this month, the competition will look to drive shopper demand for its core range, with the promotion featuring across two million packs of ...
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Quorn moves into ambient category
Leading meat-free brand Quorn is moving beyond its frozen and chilled heartland with the launch of its first ambient range, targeted at a new category - the food cupboard aisle.In a move forecast to generate £10 million-worth of sales in the first year, Quorn’s new ambient offer will deliver eight ...
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Pladis urges retailers to tap into a projected £1.2bn rise in snacking
Leading biscuit manufacturer pladis has launched its Annual Biscuit Review, which urges retailers to seize the opportunity to add £330 million of additional biscuit sales over three years by tapping into its estimate of an anticipated £1.2 billion rise in snacking over the same period. Now in its fourth year, ...
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Summer addition for Lucozade Energy
Lucozade Energy is adding excitement to retailers’ shelves this summer with the launch of a new flavour - Watermelon & Strawberry Cooler. Available in 1L, 500ml and 380ml price-marked packs, the drink is the newest addition to the £272M Lucozade Energy range.Watermelon & Strawberry Cooler is available this month and ...
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Launch programme for Kettle & More
Kettle returns to TV ithis month with a series of adverts launching its new range, Kettle & More. which brings together the brand’s hand-cooked chips paired with real slices of sweet potato, beetroot and apple all seasoned with real food ingredients.Each advert highlights one of the range, and brings to ...
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More fruit and fibre in Tropicana’s new ’Whole Fruit’ range
Leading chilled fruit juice brand Tropicana is launching ‘Tropicana Whole Fruit’, a new range of juice drinks which count as one of your five a day, and is designed to be high in fruit fibre thanks to a new process which helps retain more of the whole fruit.The company estimates ...
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Weetabix On the Go partners with major forecourt retailers to raise profile
Breakfast drink Weetabix On The Go is going big with a new multi-channel marketing campaign as it continues to grow penetration and distribution. Targeting those on the move, Weetabix On The Go is partnering with major forecourt retailers, including MFG, Shell and Rontec to strengthen it’s in-store presence at over ...
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’Squeezy’ range from Stokes Sauces
Stokes Sauces, famous for its range of artisan condiments, is launching a new line-up of ‘squeezy’ family-friendly, recyclable bottles and introducing Reduced Sugar Ketchup to its range of sauces.The quality condiment producer from Suffolk is taking on the big brands in the sector with its squeezy range and is releasing ...
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McVitie’s partners with mental health charity Mind
McVitie’s is partnering with mental health charity Mind to launch a new campaign aimed at promoting positive mental health by encouraging people across the UK to get talking.The ‘Let’s Talk’ partnership kicks off this month, with the unveiling of new consumer research from YouGov, commissioned by McVitie’s and Mind, that ...
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£1 pricemarks
KP has added Wheat Crunchies and new McCoy’s Muchos to its £1 price-marked range. And Pom-Bear is now available in the ’2 for £1’ deal for the first time.
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UEFA Road to Euro 2020 cards are now available
Panini has launched the UEFA Road to Euro 2020 Official Trading Card Collection. The new version of Adrenalyn XL features some of football’s best players and highest-ranking nations. As well as World Champions France and current European Champions Portugal, it features top teams such as Belgium, Croatia, England and Germany. ...
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Fido Dido returns on limited edition 7UP packs
7UP is reuniting with pop culture icon, Fido Dido, who is appearing across 7UP Free limited-edition packs in an effort to drive visibility on shelf and appeal to a new generation of shoppers. 7UP Free is the fastest-growing lemon and lime sub-brand within convenience and warrants focus as the brand ...
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New Aero Bliss targets the sharing occasion
Nestlé is introducing Aero Bliss, a new premium boxed chocolate version of Aero, available in two variants: Milk Chocolate and a Mixed Selection, which includes milk chocolate, salted caramel and praline flavours. Both boxes have an rrp of £3.99. The launch will be supported with a campaign, including out-of-home, social ...
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Mentos Chewy & Fresh launched for summer
Perfetti van Melle (PVM) is launching Mentos Chewy & Fresh mints in time for the summer. The bitesize mints come in Peppermint and Lemon Mint flavours, in a handy resealable 90-piece bottle, which consumers can keep in the car. Rrp is £1.70. The launch will be supported by social media ...
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Smash a wicket, win Ashes tickets with Rubicon
Barr Soft Drinks is reinforcing Rubicon’s status as the official soft drinks partner of the England Cricket Team with a £2m ’Catch the Taste of Summer’ campaign. Throughout June and July, consumers will have the chance to win Ashes tickets on a daily basis in the Rubicon ’Smash a Wicket, ...