All Products articles – Page 27
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News
Burton’s Biscuit Company expands lower calorie range
Burton’s Biscuit Company is expanding its ‘less than 100 calories’ biscuits and snacks range with the launch of Maryland Oaty Cookie Bars. The individually-wrapped chocolate chip cookie bars will be targeted at the on-the-go and lunchbox occasions. “As consumer demand for more permissible options shows no signs of abating, Maryland ...
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McVitie’s becomes an official partner of Team GB
Biscuit brand McVitie’s has become an official partner of Team GB in a deal that takes in the Tokyo 2020 Olympic Games period. The partnership will be activated through consumer promotional activities, retail partnerships and internal colleague programmes. Nick Bunker, managing director at pladis UK&I, the owner of McVitie’s, said: ...
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Cofresh invests in Asian TV and radio campaign
Indian snacks manufacturer Cofresh has invested in a primetime Asian TV and radio advertising campaign to help raise consumer awareness of the brand and drive footfall to the fixture during the key selling times of Ramadan, Eid, Diwali and Christmas. The programme sponsorships will air daily across the B4U Music ...
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Lucozade launches £10m Spark Something campaign
Lucozade Energy is launching a £10m marketing campaign called Spark Something. The campaign will involve TV, outdoor, social and digital advertising, as well as in-store activation through POS materials including FSDUs, barkers and shelf wobblers. “The campaign will position the market-leading energy brand as one that sparks positive energy, broadening ...
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Quorn moves into ambient category
Leading meat-free brand Quorn is moving beyond its frozen and chilled heartland with the launch of its first ambient range, targeted at a new category - the food cupboard aisle.In a move forecast to generate £10 million-worth of sales in the first year, Quorn’s new ambient offer will deliver eight ...
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’Squeezy’ range from Stokes Sauces
Stokes Sauces, famous for its range of artisan condiments, is launching a new line-up of ‘squeezy’ family-friendly, recyclable bottles and introducing Reduced Sugar Ketchup to its range of sauces.The quality condiment producer from Suffolk is taking on the big brands in the sector with its squeezy range and is releasing ...
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Weetabix On the Go partners with major forecourt retailers to raise profile
Breakfast drink Weetabix On The Go is going big with a new multi-channel marketing campaign as it continues to grow penetration and distribution. Targeting those on the move, Weetabix On The Go is partnering with major forecourt retailers, including MFG, Shell and Rontec to strengthen it’s in-store presence at over ...
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More fruit and fibre in Tropicana’s new ’Whole Fruit’ range
Leading chilled fruit juice brand Tropicana is launching ‘Tropicana Whole Fruit’, a new range of juice drinks which count as one of your five a day, and is designed to be high in fruit fibre thanks to a new process which helps retain more of the whole fruit.The company estimates ...
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Launch programme for Kettle & More
Kettle returns to TV ithis month with a series of adverts launching its new range, Kettle & More. which brings together the brand’s hand-cooked chips paired with real slices of sweet potato, beetroot and apple all seasoned with real food ingredients.Each advert highlights one of the range, and brings to ...
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Summer addition for Lucozade Energy
Lucozade Energy is adding excitement to retailers’ shelves this summer with the launch of a new flavour - Watermelon & Strawberry Cooler. Available in 1L, 500ml and 380ml price-marked packs, the drink is the newest addition to the £272M Lucozade Energy range.Watermelon & Strawberry Cooler is available this month and ...
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Pladis urges retailers to tap into a projected £1.2bn rise in snacking
Leading biscuit manufacturer pladis has launched its Annual Biscuit Review, which urges retailers to seize the opportunity to add £330 million of additional biscuit sales over three years by tapping into its estimate of an anticipated £1.2 billion rise in snacking over the same period. Now in its fourth year, ...
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McVitie’s partners with mental health charity Mind
McVitie’s is partnering with mental health charity Mind to launch a new campaign aimed at promoting positive mental health by encouraging people across the UK to get talking.The ‘Let’s Talk’ partnership kicks off this month, with the unveiling of new consumer research from YouGov, commissioned by McVitie’s and Mind, that ...
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Sweet trio
Country Choice has expanded its sweet treats range with the launch of an Oreo Muffin and Cadbury Dairy Milk and Cadbury’s Caramel cookies.
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Recyclable packs
Leerdammer, the UK’s number-one branded cheese slice, has announced the launch of new 100% recyclable packaging for all Original and Light slice packs.
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Two new heroes
Dinky Decker and Crunchie Bits are new additions in boxes of Cadbury Heroes chocolates. Rrps for Heroes start at £2.29 for a treatsize bag.
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Real fruit essence used for Smirnoff Infusions
Smirnoff has launched a new spirit called Smirnoff Infusions.It is made with Smirnoff No.21 Vodka, infused with real fruit essence and natural ingredients to produce two variants: Orange, Grapefruit & Bitters and Raspberry, Rhubarb & Vanilla. It has an ABV of 23% and rrp is £14 for a 50cl bottle. ...
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Choc Caramel is Yazoo’s latest limited edition
The latest limited-edition flavour from Yazoo is Choc Caramel. The launch follows the success of Yazoo Choc Mint, which it will replace. The Choc Mint SKU was a huge hit with consumers, becoming a £1m flavour within just five months in the convenience channel. Wayne Thompson, customer marketing manager at ...
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Great taste guarantee on better for you range
Walkers has launched its first ever taste guarantee across its ’Better For You’ range Walkers Oven Baked Core, Snack-A-Jacks Crispies and Sunbites Core Grainwaves, to help tackle the misconceptions regarding taste in the segment. Packs have a distinctive flash that says, ’Great taste guarantee, or your money back’. 0118 930 ...
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Asian Street Style joins Pot Noodle line up
Unilever is extending its Pot Noodle brand with the launch of Asian Street Style rice noodle pots. There are four variants: Thai Red Curry, Malaysian Laksa, Japanese Miso Noodle Soup and Vietnamese Beef Pho, which tap into the huge trend for world food flavours and popular street food dishes. The ...
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Smash a wicket, win Ashes tickets with Rubicon
Barr Soft Drinks is reinforcing Rubicon’s status as the official soft drinks partner of the England Cricket Team with a £2m ’Catch the Taste of Summer’ campaign. Throughout June and July, consumers will have the chance to win Ashes tickets on a daily basis in the Rubicon ’Smash a Wicket, ...