Breakfast drink Weetabix On The Go is going big with a new multi-channel marketing campaign as it continues to grow penetration and distribution. 

Targeting those on the move, Weetabix On The Go is partnering with major forecourt retailers, including MFG, Shell and Rontec to strengthen it’s in-store presence at over 1,500 forecourt stores across the country.

Now a £16m brand with a claimed 65% share of the breakfast drink sector, the brand will return to TV throughout this month and July, as part of Weetabix’s £10m masterbrand investment and continuation of the ‘Have You Had Your Weetabix?’ campaign.

Gavin Loftus, head of brand, Weetabix On The Go, said: “It’s an exciting time for us, we are focusing more than ever on making sure our product is available when shoppers need it most. Building on our stellar grocery distribution we are reaching out to all forms of travel, high street and impulse outlets, ensuring our breakfast drinks are top of mind for consumers and available whenever and wherever they want them.

“All of our mornings are getting busier, so being able to grab a tasty, convenient and nutritious breakfast has never been higher on the agenda. Millions drive to work every day and over a million people commute via trains to the UK’s major stations. Our media and retailer partnerships will help us to reach out to all on-the-go adults.”