Lotus Bakeries has launched a new way to enjoy its biscuit spread with new portable Biscoff & Go packs.
It features the Lotus Biscoff spread on one side and crunchy little breadsticks for dipping on the other, enabling customers to enjoy the Lotus Biscoff spread but in a more convenient, portable format for eating on-the-go.
Speaking of the new launch, Frances Booth, category marketing manager, commented: “It all began with a little red biscuit and now we have become a three category brand with the launch of Biscoff & Go rooting us firmly in the food-to-go market and driving sales in a new direction.
“We are delighted to introduce Biscoff & Go in the UK, so that our customers can enjoy the taste of Lotus Biscoff anytime, anywhere and in a handy dunk and go format. Biscoff & Go is the perfect snack and another way in which retailers can benefit from the nation’s continued obsession with the unique caramelised flavour of Lotus Biscoff.”