Carlsberg Britvic has added a Pink Lemonade variant to its 7UP carbonates range – the brand’s first extension since 2020.
The zero sugar offering is available in 330ml cans, 500ml bottles, in plain and price-marked packs, two litre bottles, and multipacks of eight 330ml cans.
Research by the supplier has shown that the colour pink suggests flavour, hydration, and refreshment to the consumer.
Initially 7UP Pink Lemonade is available across selected retailers before becoming more widely available in grocery, convenience and foodservice.
It will be backed by a multi-million pound campaign launching this summer, including out of home, social media, influencers, PR and shopper marketing.
Ben Parker, VP sales – off trade at Carlsberg Britvic, says: “7UP Pink Lemonade represents a fresh twist for what is such a popular brand.
“As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77 million in retail sales value, it presents an exciting opportunity for consumers and retailers.
“We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers.”
