Levi Roots Soft Drinks is launching a new Jamaican sunset flavour to help retailers respond to the growing demand for exotic drinks. The watermelon and guava flavour will be available later this month in a £1 price-marked 500ml pack following its successful introduction in 2ltr bottles in the grocery channel.
Levi Roots brand manager, Nina Uttley, said: "We’ve already established Jamaican sunset in the grocery channel and know that the flavour is loved by consumers so we’ve developed a 500ml price-marked pack format to help convenience retailers offer a new exotic drink from a brand in demand."
Levi Roots Soft Drinks is worth £4.7m (Nielsen).
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