Imperial Tobacco has introduced L&B Blue Bright Air Filter which combines a recess in the filter tip with a firmer filter structure, with the company’s research suggesting that adult smokers in the Sub-Economy sector can expect the impression of a smoother, better quality smoking experience.

Imperial Tobacco brand manager Madeleine Pearce comments: “L&B Blue Bright Air Filter reinforces our commitment to innovation, satisfying the needs of modern adult smokers looking for a combination of premium features and smoother smoking experience at a great value price point.”

Imperial’s overall share of the Sub Economy sector currently stands at 46%, with L&B Blue contributing heavily to this success.

Launching February 1, L&B Blue Bright Air Filter is available in King Size 20s with an RRP of £8.70 .