To tie in with the DVD launch of Sex & The City 2, Kinder Bueno is running an on-pack promotion giving consumers the chance to win the ultimate girls’ night out in London. Designed to boost sales of Kinder Bueno Classic and Kinder Bueno White, the on-pack promotion runs on single and multipacks until December 31. There will be one winner selected each week for 10 weeks.
Each promotional pack will feature a unique code which consumers can enter on the dedicated website (www.buenonightout.com). In addition, every code entered will generate a free weekly retail voucher with offers at selected retail partners. The activity will be supported by a £1.2m outdoor campaign as well as by branded counter display units and dumpbins.
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