In recognition of a shift in the number of consumers looking for healthier and free-from alternatives Burts Snacks has updated its Lentil Waves range.
Rolling out this month, the new-look range of Burts Lentil Waves includes gluten-free certification by Coeliac UK and will carry the Crossed Grain trademark. As well as this, the entire range is free from added MSG and suitable for vegetarians or vegans.
Burts’ renewed range of Lentil Waves will feature bright and bold new packaging to create stand-out on shelf.
The new packaging also features the traffic light system, providing easily digestible nutritional information to help consumers make more informed purchases.
Simon Knight, sales and marketing director at Burts Chips, said: “We’re delighted to be rolling out a refreshed variant of our popular range of Burts Lentil Waves. Thirty per cent of consumers already recognise the Burts Lentil Waves through association of quality, so the bright, new look packaging will help shoppers find our products on shelf quicker.
“We hope that the improved health credentials will help to drive consumer appeal as more shoppers opt for free-from products to match their lifestyle choices. Currently, one in 100 people in the UK suffer from Coeliac disease, so to be able to offer a great tasting snack that sufferers can also enjoy is incredibly important to us.”
Burts Lentil Waves are available in single packs at an RRP 99p, as well as in multipacks of 5x20g at a RRP £1.80, and are available in three flavours: Sour Cream & Chive, Thai Sweet Chilli and Lightly Salted.