Cadbury Darkmilk, launched last year in Tesco, is now available to convenience retailers in an impulse format. The 35g bars come in Original and Almond varieties, rrp 65p, with a price-marked version also available at 55p. At the same time, a new 85g Salted Caramel bar is being launched.
The Darkmilk range contains 40% cocoa to provide a more ’grown-up taste’ for consumers who find milk chocolate too sweet and dark chocolate too bitter.
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