Cadbury Darkmilk moves into convenience sector

Cadbury Darkmilk, launched last year in Tesco, is now available to convenience retailers in an impulse format.

The 35g bars come in Original and Almond varieties, rrp 65p, with a price-marked version also available at 55p. At the same time, a new 85g Salted Caramel bar is being launched.

The Darkmilk range contains 40% cocoa to provide a more ‘grown-up taste’ for consumers who find milk chocolate too sweet and dark chocolate too bitter.