Two consumer favourites have been added to the Cadbury Heroes mix this month, as well as a fresh new look, as a boost to the  sharing chocolate brand. New additions Dinky Decker and Crunchie Bits will join the existing range, which includes Twirl, Wispa, Eclair, Fudge, Caramel, Cadbury Dairy Milk Chunk and Creme Egg.

The Cadbury Heroes brand, now worth £80m, is also unveiling a new pack design which puts the brand ethos at the heart of the pack to encourage consumers to “share good times”, according to Mondelēz International. 

The company says Crunchie and Double Decker are already top-selling shopper favourites as single bars, so the new members of the Cadbury Heroes range are set to drive additional sales of boxes, pouches and tubs for retailers. As the first change to the Cadbury Heroes mix since Wispa was introduced in 2014, the updated range is expected to generate consumer excitement and stand-out on shelf.

Aislinn Campbell, brand manager for all-year-round gifting at Mondelēz International, comments: “We’re really excited to shake up the iconic Cadbury Heroes range with a bold new design and two additions in the form of Dinky Decker and Crunchie Bits. We know how well-loved these chocolate bars are already, so retailers should expect the new-look range to drive stand-out on-shelf and additional sales for retailers within sharing chocolate.”