Cadbury has launched a new Curly Wurly Squirlies price-marked pack (PMP) format. The £1 PMP sharing bags have been developed to offer consumers a new pack size and help retailers capture shoppers’ attention in store.
Mathieu Maggi, brand manager for bitesize at Mondelēz International, explained: “Curly Wurly Squirlies have been such a hit with consumers since launching in 2017, so we wanted to be able to offer retailers a new format to excite their shoppers.
“The £1 PMP is an ideal format for driving impulse sales from both existing shoppers and those new to this Cadbury treat.”
Cadbury Curly Wurly Squirlies will also be available in non-PMP in 95g and 110g pack sizes.