New to Mars Chocolate’s Christmas range is the Galaxy luxury selection which features Galaxy Gift For You. Separately, Galaxy Gift For You has a new truffle variant so one half of the product comprises solid Galaxy chocolate while the other half is filled with either caramel or truffle.
Meanwhile, Celebrations has been redesigned with an ’8 famous brands’ message clearly communicated on pack. Mars says the mini box of Celebrations is great sited at the till for impulse purchases. And Maltesers, which is always a star performer in the boxed chocolate category, is a ’must stock’ as it is benefiting from a £7m support spend during 2012.
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