Perfetti Van Melle has launched Chupa Chups Flavour Playlist XXL – a fusion of five flavours packed into one lollipop.
Available in all channels from this month, rrp 50p, Flavour Playlist XXL offers a mix of Cola, Cherry, Lemon and Lime, with Strawberry bubble-gum at its core.
Perfetti describes it as the ultimate treat for teens seeking excitement and variety from their favourite lollipop brand. The launch of Flavour Playlist XXL will be amplified by organic social media, reaching the key teen demographic.
Kim McMahon, brand manager at Chupa Chups, said: “We are thrilled to introduce the Flavour Playlist XXL, our latest innovation that showcases the diverse range of flavours that Chupa Chups is known for. This product is all about pushing boundaries and redefining what’s possible in the confectionery industry – it’s a gamechanger for sweet enthusiasts everywhere.”
