Splats are joining the Cadbury Creme Egg range in time for Easter. New Creme Egg Splats are small chocolate shapes filled with ’goo’. However, they have a smaller fondant-to-chocolate ratio than Creme Eggs which brand owner Kraft says means there is now something for everyone within the range.

The new product joins the bitesize range in 165g bags. Recommended retail price is 99p.

Elsewhere in the Cadbury Easter range, there is a new 195g stand-up bag for Mini Eggs.

According to Nielsen value sales data, Cadbury Creme Egg and Mini Eggs are the two best-selling Easter brands.

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