Mars Wrigley Confectionery is launching a limited-edition M&M’s Crunchy Caramel, which marries the most popular flavour in the chocolate category with the world’s number one confectionery brand. The chocolates come in pouches, treat bags and singles (rrp £2.09, £1.19 and 66p respectively). Mars Wrigley expects the new variant to deliver over £6m in consumer sales.

0845 045 0042 www.mars.com

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