n just five years, BAT UK’s Pall Mall brand has become one of the top 10 cigarette brands in the UK. Having now broken 4% market share (Nielsen data), Pall Mall is celebrating its on-going success by upgrading its packaging.

Carla-Maria Streit, brand executive for Pall Mall UK & Ireland, said: "Since day one of this product being launched, Pall Mall has been backed by the retail sector and is widely recognised to be a valuable addition to any gantry. This evolution of Pall Mall’s packaging provides our adult smoking customers with even greater value a thank you for their loyalty. "

Pricing remains the same as per BAT’s March 2012 price list.

Existing Pall Mall adult smokers are being made aware of the upgrade via factual inserts in current packs.

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