Diageo is launching a new in-store media campaign to encourage shoppers to serve more exciting drinks over the festive season. The ’Add Colour to Christmas’ campaign is designed to challenge beer and wine as the default at-home drinks choice over the crucial festive period.

Rolling out nationwide this month, the campaign will be brought to life in stores with displays, posters and point-of-sale material which encourages shoppers to ’serve delicious festive drinks’ such as Smirnoff vodka and cranberry, Tanqueray gin and tonic, or Baileys on ice.

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