Cadbury Trebor Bassett’s (CTB) Easter line up includes Cadbury Treasure eggs and an Easter egg trail pack as well as an updated luxury range and new spring-themed designs across the shell egg range.
Underpinning CTB’s Easter activity is the company’s ’Purple Goes Green’ initiative.
For the first time, specifically for Easter, the company is opting for a significant reduction in packaging as well as a new alliance with the National Trust to emphasise the fun element of Easter.
Easter is the largest occasion in spring and confectionery plays a key role as a gift, with sales worth £273m, according to CTB. This year, with Easter Sunday falling on March 23, the season is only 12 weeks long - three weeks shorter than in previous years.
This means it’s more important than ever to ensure products are on-shelf from the beginning of January and are available on shelf right up until Easter weekend.