Ben & Jerry’s, the UK’s number one luxury ice cream brand (Nielsen data), is re-introducing its Minter Wonderland festive flavour and launching a new addition to its seasonal line-up Cinnamon Buns. Minter Wonderland is mint chocolate chip flavour while Cinnamon Buns is caramel ice cream with a cinnamon swirl and chunks of cinnamon bun dough.

Last year’s festive flavours brought 121,000 new shoppers to the ice cream category (Kantar data), with Minter Wonderland also being the number one NPD in the ice cream aisle between October 2014 and February 2015 (Nielsen).

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