New to the Galaxy range are Galaxy Bites bitesize spheres of chocolate with a chocolate caramel centre. They join Mars’ successful bitesize portfolio which includes Maltesers, Galaxy Minstrels and Counters, and Revels.
Galaxy is Mars’ biggest chocolate brand worth £250m according to IRI Infoscan and TNS Worldpanel data. It has enjoyed double-digit growth over the past five years.
The launch of Galaxy Bites will be backed by a record investment for the brand, including £14m-worth of above-the-line support. Point-of-sale material is available so retailers can create impactful displays in their stores.