Haribo has unveiled a seasonal campaign inviting shoppers to Hunt the Double Yolker in limited edition bags of Starmix.
Shoppers have until 21 April to find one of 20 ‘Double Yolkers’ and win a UK forest holiday.
Claire James, trade marketing manager for Haribo, commented: “Hunt the Double Yolker is Haribo’s biggest ever seasonal campaign, developed to drive excitement and sales as we count down to Easter.
“As part of the campaign, Starmix will retain the much-loved pieces that are found in each bag – including the Egg – but 20 packs will also feature a lucky Double Yolker that has been hand-crafted by our team. Those that discover a winning piece will receive a fabulous UK family holiday.
“Hunt the Double Yolker is simple and fun. It complements our seasonal offering, which caters for those customers looking for a tasty alternative to chocolate and reinforces our association to traditional Easter hunting in a distinctly Haribo way.”
The campaign will run across sharing formats, and will be in store from early January. ‘Hunt the Double Yolker’ is also supported by in-store activation that has been designed to drive category sales for retailers.