Meatsnacks Group is launching a new Men’s Health Fuel Beef Jerky that has been developed to create a "great tasting jerky with improved flavour and texture". With the assistance of Men’s Health magazine subscribers, the new recipe was developed throughout last year with a new pack designed to portray the natural ingredients that are used within the marinade of the jerky. The new product is now also available in a smaller pack format of 30g, which gives the consumer a handy, snack-sized pack.

The jerky uses 100% British and Irish beef silverside which is a high source of protein. The product contains no added MSG and is free from artificial colours, flavourings and preservatives and is gluten free. Rrp is £1.39.

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