FT JTI 3in1 Sterling pack

JTI has announced that it will be transitioning its Sterling Rolling Tobacco 3-in-1 Box to a handy pouch format, as the demand for more convenient alternatives grows.

Currently, mini pouch tobacco is highly compressed, and the box format and size makes it difficult for adult smokers to carry on-the-go.

The new format will provide a more portable option for smokers. The pouch provides a full rolling kit including 30g tobacco, 100 papers and 77 filter tips that is easy to carry for a fuss-free experience.

The new product will also benefit independent retailers, with a lower trade outer cost versus the box format.

Dan Legate, brand manager of conventional tobacco products at JTI UK, said: “The Sterling Rolling Tobacco 3-in-1 Pouch is a really exciting transition for the Sterling family of products, especially now that Sterling Rolling Tobacco is the UK’s fastest growing tobacco brand.

“The pouch aims to alleviate issues surrounding convenience and portability for the consumer, while staying true to Sterling’s reputable quality. We’re confident that the pouch will meet this consumer demand and become a strong driver for future Sterling Rolling growth.”