Vaping company JUUL Labs UK has signed its first major retail forecourt partnership in the convenience channel with the announcement that MFG will be stocking its range of products.

The deal will initially see 534 MFG sites stock the core JUUL range with other stores in the estate joining later this month.

The range consists of the JUUL Starter pack (JUUL device, USB charger and four flavoured JUULpods) and five flavoured JUULpods refill blister packs (Golden Tobacco, Glacier Mint, Mango Nectar, Royal Creme and Apple Orchard).

Paul Dennis, retail director at MFG, commented: “At MFG, we are always looking at ways to stay ahead of the curve and being first to market with NPD is one of the ways we can add value and differentiate our stores from other forecourt sites. I believe the opportunity for the UK Vaping channel is huge as smokers realise the benefits of switching from tobacco products. We are delighted to be the first major convenience forecourt operator for JUUL and look forward to working with them on their mission.”

“We are delighted to be working with MFG and Booker Retail Partners to introduce the JUUL range to convenience customers” said John Patterson, sales director of JUUL Labs UK. “At JUUL, our mission is to improve the lives of the world’s one billion adult smokers by providing them with a credible and satisfying alternative to tobacco. In the US, JUUL is the market leader in the vape category with over 75% market share in convenience stores. Adult smokers expect to see alternatives to smoking in the stores where they have traditionally purchased their tobacco products and that’s why convenience is such a major strategic focus for us.”

He added: “From a retailer point of view, JUUL is the perfect vaping product for convenience. It’s simple; it’s clean and it satisfies. The unique pod system simply clicks into the device and it’s ready to go. However, retailers have to remember that vaping products – both devices and refills – are age-restricted products and JUUL takes this incredibly seriously. Challenge 25 is a prerequisite for any JUUL retailer. Our mission – to improve the lives of the world’s one billion adult smokers – is a big responsibility and we need to ensure that our retail partners, big and small, value our mission and act responsibly.”

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