Kettle is launching an on-pack promotion this spring, giving away exciting experiences in partnership with Virgin Experience Days.

The Real Food Experience promotion, will run on over 20 million single serve, price-marked packs and multipacks of Kettle Chips.

When entering the competition, consumers will have the chance to win one of hundreds of real food experiences, including a champagne reception for two, cookery classes and wine tasting. To make sure there’s something for all, everyone that enters will receive a 20% discount code to be used on the Virgin Experience Days website.

Sarah Beck, Kettle Foods channel manager, said: “This on-pack promotion is value-adding for consumers, with great on-shelf stand out and a compelling, generous prize from a household brand – Virgin Experience Days. In the impulse channel we saw great results from our on-pack promotion last year and we’re confident this will see similar success.”

Liam Howard Jones, head of marketing at Virgin Experience Days, commented: “We’re delighted to be partnering with Kettle Chips on the Real Food Experience campaign. We know people want to invest more time together enjoying new experiences, so we’re sure the competition to win great foodie experiences, including cookery masterclasses, tastings and meals out, will be a big incentive in Kettle Chips’ campaign.”

Entries into the competition are open until the end of July, with discount codes valid until the end of September.