Kettle Chips has unveiled a new range, which will see its Kettle Chips seasoned and paired alongside real food inclusions for added vibrancy, texture and taste.
The new Kettle & More range includes Kettle & Apple Slices with Norfolk Pork Sausage seasoning, Kettle & Sweet Potato Slices with Smoked Chipotle & Crème Fraiche seasoning and Kettle & Beetroot Slices with Goats’ Cheese & Caramelised Onion seasoning.
They will be available in a 100g sharing bag format with an RRP of £2.25.
Kettle Chips’ innovation chef, Phil Hovey, said: “I have chosen fruit and veg which perfectly complement the taste and texture of the seasonings and chips. If it didn’t add to the experience, it didn’t make it into the packet.”
Senior brand manager Kizzy Beckett added: “We’re incredibly proud of the new extension to the Kettle Chips brand. The new ‘Kettle & More’ range shows Kettle at its most playful and innovative, while staying true to our core principles.
“We’re committed to using 100% real food ingredients and ensuring our customers receive a product that is crunchy, tasty and satisfying. We can’t wait for consumers to taste the new range as it is something quite different for UK crisp eaters to experience.”
The launch will be supported with a trio of television adverts – Kettle’s third campaign with TV support in 18 months – with a combined spend totalling £5m. The TV campaign will be accompanied by a social and digital advertising campaign, which will highlight the real food credentials of the range and reinforce that Kettle Chips are made with real food ingredients – and now, in the Kettle & More range, combined with real apple, beetroot and sweet potato slices.