Ferrero is launching Kinder Mini Eggs for spring 2010. The individually-wrapped eggs are described as a shell of Kinder chocolate with a milky hazelnut centre. With a rrp of £1.19 per bag, Ferrero says they are perfect as a portion-controlled treat or for use in Easter Egg hunts.
A spokesman for the company says: "We are continuing to bring innovation to the best-selling kids’ confectionery line, providing excitement within the category and driving impulse sales.
"We have already had success with Kinder Bueno Mini Eggs, for adults, and Kinder Schoko-Bons, which are a family-sharing purchase, so it was a natural extension to complete the ’Kinder Family’ with Kinder Mini Eggs."