KP Snacks has expanded its £1 price-marked pack (PMP) range with the addition of three of the most popular flavours from its premium snack brand Tyrrells.
The new Tyrrells £1 PMP 60g packs are available in: Lightly Salted; Sea Salt & Cider Vinegar; and Mature Cheddar & Chive.
Matt Collins, trading director at KP Snacks, said: “We are extremely excited to be launching three core Tyrrells products as £1 PMPs. Tyrrells is already a well-known and much-loved brand, and by moving into PMPs, we can offer great value while widening our appeal.
“KP Snacks is currently thriving in the PMP segment, outperforming market growth and offering an exciting range in this versatile format. We are continuing to expand our PMP portfolio, driving sales for retailers by engaging consumers with products they love in an appealing and increasingly popular format.”