KP Snacks is adding to its £1 PMP range with the addition of Wheat Crunchies and the latest NPD, McCoy’s Muchos.

Pom-Bear will also be available in a 2 for £1 format for the first time.

Matt Collins, trading director at KP Snacks, commented: “PMPs encourage impulse purchases as they give consumers confidence in the value message. Eighty two per cent of retailers tell us they want PMPs and so it makes sense to continually grow our PMP formats for convenience and impulse. It is important to continue adding to the range with our most popular brands to ensure we drive sales for retailers and maintain value for consumers.”