KP Snacks is continuing its advertising drive with a £2m investment in Hula Hoops Flavarings.

Running from 4 March through to April, the campaign will showcase the new snack and includes the first ever TV advert for the brand.

Marketing director Kevin McNair explained: “We wanted to portray a homemade feel with this campaign, taking inspiration from the home videos that our Hula Hoops consumers create with their families.

“With both the Hula Hoops brand and the sharing segment experiencing double-digit growth, we are confident this new campaign will resonate with snackers and drive sales at every level in the supply chain, from wholesalers to independent retailers.”

Hula Hoops Flavarings are available in 8x90g cases for sharing bags (RRP £1.50 per pack), available in Tangy Cheese, Salt & Vinegar and Spicy and in case sizes of 12x55g for £1 PMPs available in Tangy Cheese.