The Larabar brand joined the General Mills UK snacking portfolio last January and since then has achieved £1.1m-worth of sales (Nielsen). Larabar, named after its founder Lara Merriken, is a 100% vegan, plant-based, gluten-free and dairy-free snack bar made with no more than six ingredients. Flavours include Banana Choc Chip.

01895 201100 www.generalmills.co.uk

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