Beverage Brands has launched a responsible drinking campaign aimed at 18- to 24-year-olds.

The drinks manufacturer says the poster-led project, entitled ’Look After Your Mates’, is intended to deliver the messages that friends should look out for one another and the only good night out is a safe night out.

About 150,000 campaign packs will be distributed by the end of the summer, with each one containing A3 posters and a briefing document for staff. There is also a new website, Posters will be inserted in cases of WKD Blue as well as distributed by the sales team.

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