Beverage Brands has launched a responsible drinking campaign aimed at 18- to 24-year-olds.
The drinks manufacturer says the poster-led project, entitled ’Look After Your Mates’, is intended to deliver the messages that friends should look out for one another and the only good night out is a safe night out.
About 150,000 campaign packs will be distributed by the end of the summer, with each one containing A3 posters and a briefing document for staff. There is also a new website, lookafteryourmates.com. Posters will be inserted in cases of WKD Blue as well as distributed by the sales team.
0800 917 3450