Mars Chocolate Drinks and Treats (MCD&T) has relaunched its Tracker bars, with a new look and improved recipe.
Tracker was launched in 1986, is claimed to be the UK’s first cereal bar. Building on this heritage, te relaunch introduces a new, contemporary look and feel for the brand.
Michelle Frost, general manager at Mars Chocolate Drinks and Treat, said: “We are really excited to be relaunching the Tracker brand, packing even more flavour into the cereal bar aisle.
In a recent survey, chocolate, nuts and caramel were ranked as the three most popular snack bar flavours – and Tracker delivers all three.”
The new look bars are available in multipacks of five from Burtons Biscuits with an RSP of £1.99.
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