Mars Wrigley is launching a new twist on its Skittles – Giants – which are softer on the inside and three times the size of a standard Skittle.
The new product will be available in a single 45g pack with an RRP of 49p, a £1 price-marked treat bag (125g), a 141g value pouch with an RRP of £1, and 170g grocery pouch with an RRP of £1.49.
Victoria Gell portfolio director said: “We’re thrilled to announce the launch of new Skittles Giants, a product that we feel satisfies shoppers’ desire for variety, while delivering true innovation.
“Consumer testing has been hugely positive and through our media and in-store support we are aiming to generate huge excitement, that will drive purchase. I can’t wait for people to try them.”
A full range of in-store media and POS is available.