Maynards Bassetts is launching a new on-pack promotion offering shoppers the chance to win one of 8,001 wacky prizes.
The promotion will be available on a number of the brand’s hero bags including Wine Gums, as well as new sub-brands Wine Gums Tangy, Soft Jellies Wild Safari and many more. Each of these fun-filled products will be labelled with a promotional flash, intriguing consumers.
Designer sunglasses are among the amazing items up for grabs, along with wireless speakers and pairs of eye-popping trainers. Shoppers also have the opportunity to win tickets to visit various attractions up for grabs.
To enter, shoppers must purchase any participating product and find the unique code inside the pack. This can then be enterered on the promotion’s website to find out if they have won, instantly.
The promotion is kicking off in May and running until August 31.
Anna Ulrich, brand manager for joyful candy at Mondelēz International, said: “We’re really excited to launch this new promotion, focusing on a wide range of Maynards Bassetts products and offering consumers the chance to win a range of great prizes. We hope this will continue to drive the relevance of Maynards Bassetts with shoppers, especially among younger adults.
“This campaign taps into the playful fun side of the brand. Summer is already a great time for candy sales, so this exciting promotion is sure to help drive retailers’ sales in this segment.”