The latest line to join the McCoy’s range is Muchos, a distinctive crescent-shaped folded tortilla crisp, in three Mexican flavours. Muchos comprises a corn, wheat and potato based crisp with a blend of six spices and beans locked into the base, before being seasoned with either Smoky Chilli Chicken, Nacho Cheese or Sour Cream & Onion flavours.
The launch taps into the growing popularity of Mexican food, as it is now the fourth largest takeaway cuisine in the UK (Nielsen data).
McCoy’s marketing manager, Claire Cooper, said: “We are very excited to launch such a new and unique Mexican-themed product into this arena, a much-needed injection of fun, flavour and innovation for the tortilla market.”
The introduction of McCoy’s Muchos will be supported with a £4m investment including above-the-line and in-store campaigns later in the year.
McCoy’s Muchos are available in a sharing bag pack size of 180g (rrp £1.99) in all three flavours. And, exclusively for convenience, from March 17 the Smoky Chilli Chicken and Nacho Cheese variants will also be available in an 80g £1 price-marked Grab Bag.