Mentos is launching a range of chewy mints this May – Chewy & Fresh – ahead of the summer refreshment sales spike.
Brand owner Perfetti van Melle (PVM) is aiming the range for the on-the-go consumer, and is packaging it in a resealable bottle.
Differing from the traditional Mentos mints, the 90 candy pieces bottle are more compact for a stronger mint experience, and will come in Peppermint and Lemon Mint flavours.
Mark Roberts, Perfetti Van Melle trade marketing manager, said: “Refreshment is under pressure to stand up against traditional sugar confectionery – the category needs some excitement injected back into it. At PVM we’re actively driving this through a raft of new innovation across our brand portfolio.
“Mentos Chewy & Fresh is the first bite-size chewy mint, great for on-the-go and creating fresh connections.
“Retailers should ensure their range is fully stocked and kept neat and tidy to boost refreshment sales, as shoppers can often be overwhelmed by the amount of variations on offer. Our Mentos POS is also effective for encouraging people to try the new formats and flavours that are on offer.”