The Minions licence is returning to the Kinder Surprise range with seven new toys up for grabs.
The special edition eggs are launching this month and will be supported with a £2m marketing investment.
Levi Boorer, customer development director for Ferrero UK & Ireland, commented: “Minions has been the best performing licence for Kinder Surprise to date.
“The range was first introduced in 2016 and surpassed expectation, driving value and volume growth of 30%. With the upcoming movie sequel - Minions 2 - there is sure to be a lot of excitement around our new series of Kinder Surprise toys.
“We’d urge retailers to get behind the popular limited edition range in-store,” Boorer continues. “We’ll be offering bespoke display solutions on our retailer hub.