Mondelēz International says it is strongly positioned to help retailers make the most of the spooky season, as sales of its Halloween portfolio grew ahead of the market last year with a 42% year-on-year increase (NIS data). And the season’s number one best-selling product was its Cadbury Treatsize bag.
In addition, its fondant-filled Cadbury Goo Heads are firm favourites, and are making a return for this year in both five-pack and mini sharing bag formats. But new to the range is a convenient and impactful clip strip format, perfect to encourage impulse and incremental sales.
Treatsize chocolate bags, such as Cadbury Dairy Milk Buttons, Cadbury Fudge, and Cadbury Crunchie, are always a popular choice for shoppers hosting gatherings or catering for trick-or-treaters. Also great for sharing are Oreo Spooky Biscuits. These have orange-coloured creme middles but they retain their well-loved vanilla flavour. They also feature a special spider-web embossed detail. Also returning for this year are Cadbury Skeleton Fingers, which combine Cadbury White chocolate and crispy biscuit in a convenient sharing box.
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