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The chance of winning an action winter holiday in Switzerland has been unveiled by Coca-Cola Europacific Partners (CCEP) as it kicks off promotional support for the Monster Ultra range in the first quarter. It has also unveiled a new Ultra Watermelon flavour.

The winner of the Monster Ultra ’immersive snowsport experience’ will enjoy three days of skiing or snowboarding in Crans-Montana, Switzerland, with accommodation, lift pass and equipment rental, and exclusive Monster Energy hospitality perks – as well as a meet-and-greet with some high-profile Monster athletes.

Customers can enter the competition online at www.MonsterEnergy.com/Snow_GB but retailers can also drive excitement in-store with themed POS materials, which they can request from www.My.CCEP.com.

The new Ultra Watermelon flavour has zero sugar and will be available from the beginning of February in plain or price-marked 500ml packs, as well as four-can multipacks.

Martin Attock, vice president of Commercial Development at CCEP GB, said: “Two thirds of CCEP’s volume sales now come from low- and no-sugar variants – that’s 40% more than 10 years ago. The seven-strong Monster Ultra range is playing a big part in our low-sugar success story and continues to grow at a rate of more than 57%.

“We know there’s big demand in the market for new and exciting flavours, especially in the low-calorie energy drinks segment. But it’s important to note that we will continue to offer choice across the whole Monster portfolio – and we recommend that our customers do the same. That’s why we’ve also invested in our core range recently, with the launch of a refreshed Monster Assault, which has a full-on flavour and a great-looking camo print can for maximum impact on-shelf.”

“We’re confident that our latest launches will appeal to new and existing energy drinkers for a variety of occasions, and will drive sustained growth for the Monster brand throughout this year.”