The chance of winning an action winter holiday in Switzerland has been unveiled by Coca-Cola Europacific Partners (CCEP) as it kicks off promotional support for the Monster Ultra range in the first quarter. It has also unveiled a new Ultra Watermelon flavour.
The winner of the Monster Ultra ’immersive snowsport experience’ will enjoy three days of skiing or snowboarding in Crans-Montana, Switzerland, with accommodation, lift pass and equipment rental, and exclusive Monster Energy hospitality perks – as well as a meet-and-greet with some high-profile Monster athletes.
The new Ultra Watermelon flavour has zero sugar and will be available from the beginning of February in plain or price-marked 500ml packs, as well as four-can multipacks.
Martin Attock, vice president of Commercial Development at CCEP GB, said: “Two thirds of CCEP’s volume sales now come from low- and no-sugar variants – that’s 40% more than 10 years ago. The seven-strong Monster Ultra range is playing a big part in our low-sugar success story and continues to grow at a rate of more than 57%.
“We know there’s big demand in the market for new and exciting flavours, especially in the low-calorie energy drinks segment. But it’s important to note that we will continue to offer choice across the whole Monster portfolio – and we recommend that our customers do the same. That’s why we’ve also invested in our core range recently, with the launch of a refreshed Monster Assault, which has a full-on flavour and a great-looking camo print can for maximum impact on-shelf.”
“We’re confident that our latest launches will appeal to new and existing energy drinkers for a variety of occasions, and will drive sustained growth for the Monster brand throughout this year.”