Booker’s home-delivery app, Scoot, has been rolled out by Ben Lawrence at one of his forecourts as part of a three-month trial.
The app went live on19 January for customers at Lawrence’s Harleston site in Norfolk, with the first day seeing 10 orders worth approximately £250 placed.
“One of the things for us is that while there aren’t that many stores in the area, a new Lidl opened recently, and while we can’t compete with them on price, we can on convenience, and we thought Scoot would be a good option”, Lawrence explains.
He details that while he already offers his own delivery service, this is done in “the old fashioned way”, with customers telephoning the store and placing their orders before staff deliver them in a van.
“Most of the customers who use our own delivery service tend to be older people, and Scoot appeals to a younger demographic”, he explains, adding that some customers placing orders on the first day were stuck at home with children who were off school with illnesses, making delivery an appealing option.
The service is available from 7am to 8pm, and deliveries are made by staff using Lawrence’s delivery van, saving the need to engage firms like Just Eat, which take a small commission.
And while some delivery services charge more for products than customer pay in store, Lawrence price matches all goods offered via Scoot, while the £2.99 delivery charge is waived for orders over £30.
“Booker offers deals and support via Scoot, reimbursing us for discounted products, and helping with social-media promotion”, Lawrence says. He adds, though, that next on the agenda is getting the app fully integrated into his store’s IT systems, so stock levels and prices are automatically synchronised.
Booker launched Scoot was launched in early 2025, with Goran Raven the first forecourt operator to make use of it, and the app being taken up by 100 retailers by October.
