Mr Kipling Toffee Apple Pies

Premier Foods is introducing a healthier cake options for Halloween with Mr Kipling Deliciously Good Toffee Apple Pies, made with real fruit and with 30% less sugar than standard pies.

Mathew Bird, brand director for Sweet Treats at Premier Foods, commented: “There is enormous opportunity for retailers this year, largely due to the first ‘normal’ Halloween since 2019. We expect consumers to return to old habits, and plan ahead to make the most of the Halloween season.

“Whether those celebrating will opt for trick or treating or holding get togethers at home with friends and family, our range of returning favourites will offer ideal treats and the latest addition will help retailers target an even broader range of shoppers.”

Other Halloween products across Premier Foods’ Mr Kipling and Cadbury ranges are being reintroduced. These include the Cadbury Mini Bonfire Logs, Cadbury Pumpkin Patch Cakes, Cadbury Goo Heads Cake Bars, Mr Kipling Terrifying Toffee Whirls, Mr Kipling Fiendish Fancies and Mr Kipling Chocolate & Marshmallow Slices. The Premier Foods Halloween range is available from September.